Why Most People Fail In MLM Business

Copyright 2006 Pawel Reszka

Multi Level Marketing businesses are being launched almost everyday on the internet. People join MLM because they want to make money by sponsoring other people into the business and that’s how the MLM idea works. Some of them become very successful with it, but almost 90% of them will fail and never make their investment back. MLM companies can be very profitable if they have a good quality product behind it. If you are a good marketer and know how to sell yourself you could earn substantial income using the power of MLM. Let’s go over some of the reasons why people fail after joining an MLM business opportunity. In my opinion the failure is being caused by not having enough experience in marketing, low advertising budget, and lack of patience.

Not having enough experience is one of the major reasons why a person will never make any money with a MLM company. For example, John got introduced to this new hot product that his friend is selling. John likes it a lot and finds out that he could resell the product also and make some extra income. So his friend decides to enroll him and now John is a proud owner of his own business. John is very excited about the whole idea and starts going over the material provided by the company he joined. Two days later John still hasn’t made a sale nor enrolled another distributor. John has no idea about marketing or how to get the word out to other people that would possibly be interested in John’s opportunity. Two weeks go by and he still hasn’t sold any of his products, but he must keep ordering from the company to stay in the business. John starts feeling overwhelmed with bills and decides to give up. If you want to be successful with MLM, you must do some good market research before you join. You should also create your own strategy on how you are going to market yourself and your product. You must listen to experts in the business and learn from them, their tactics, and techniques. Create your own game plan before you spend your hard earned money.

Next reason why people fail is not having enough money or none at all to advertise their opportunity. These days you must be able to come up with some advertising budget to do business online. If you think that by joining an MLM opportunity the money will just start coming into your pocket then you are very wrong. If you have a very tide budget and you can barely make it from one month to another then please do not join any MLM companies. In that case you should try something else that doesn’t require you to make an investment of more than $50. MLM companies usually require a monthly fee to stay in the business which ensures that people who sponsored you make commissions. Before you decide to join an MLM opportunity please go carefully over your budget and see if you can afford it. You always need to know your matrix and calculate if you can actually make money before next month’s bills are in your mailbox.

Another reason why some people fail in the multi level marketing business is lack of patience. I know from experience that people want to start making money fast with any business opportunity they join. The fact is that it takes time to build your MLM business. That is why having enough money is so important to succeed. You will probably loose money your first month after your advertising expenses. Once your business gains momentum, which could happen after a few months, you will be on the right track to MLM profits. Learn how to be patient, and try not to get discouraged. The profit will come if you just stick with one thing and keep doing it till you are satisfied. Never try to join two multi level marketing companies at the same time unless, you really have the resources to handle it. I know people that run some successful website with tons of traffic everyday. This allows them to join multiple companies and succeed. Knowing your matrix is very important factor and you should always consider your own possibilities.

As you can see there are some very important things you must take into consideration before you join an MLM company. Multi level marketers can make a lot of money once their business starts growing by itself. Once you get to that point you will be ready to start another venture and that’s how millionaires are being made on the internet. If you don’t have enough experience, patience or enough money in your advertising budget, then think twice before you spend your money. Also do some research on the company to see if they are legal or if their product has good quality. If there is no quality product the company will fail itself and you will loose all your money that you have invested into your organization. I hope this article will help you decide about your next MLM venture.